Work / ReadyMadeRC.com

Description:

ReadyMadeRC is well known for its remote control airplane ready-to-fly kits and parts but lacked the design more inline to capture the attention of a younger audience behind the recent explosion of popularity in drone racing. They were looking for a fresh redesign for their aging e-commerce website that also lacked a mobile-friendly experience. With a mobile-first experience in mind, I set off to create a clean, minimal yet bold design. Being a drone racer myself, I was well aware of their competition, understood current trends in the scene, and built upon that. I created new designs for every aspect of their existing site, from the front page to user settings to checkout and more. I worked with their web developer to decide on what templates needed to be designed and ultimately built. After the design phase, I created all the templates in static HTML utilizing Twitter Bootstrap, which I extended to match my designs. I also made font icons and created a variation of their logo that embraced social media and smaller mobile displays. I helped them with various marketing efforts, including forums they sponsored, their various social media platforms, and their own website.

Role:

  • Visual Design
  • Interaction Design
  • Information Architecture
  • Front-end Development

Homepage

Home Page


Checkout Experience

Billing
Delivery
Payment
Review
Success


Marketing Assets

Marketing Assets
Prop Snowflake
Wing Snowflake


Logo and Icon Design

Logo Design
Icon Design