Orange Barrel Media

OBM pushes the boundaries of out-of-home advertising with its larger-than-life installations. As the lead designer and art director, they've crafted spectacular wall-scapes that have captured the nation's attention and earned recognition from major brands like Nationwide Insurance, City of Columbus, Miller Brewing Co, and Business First. Each project is an opportunity to showcase their creativity and leave a lasting impact on the community.

The Coop's Paint Nationwide Paint Ad was created in partnership with TM Advertising, representing many months of planning, lots of paint, three cars, and tons of imagination. This ad went viral immediately and was featured in Communication Arts, won an OBIE Award, made the shortlist at Cannes Advertising Festival, and was a finalist at One Show.

Large-scale outdoor installation for Coop’s Paints, created with Orange Barrel Media in Columbus, Ohio. A massive paint can appears to spill bright yellow paint down the building and onto parked cars below. — Turning an empty lot into a bucket of brand energy. Coop’s Paints takeover with OBM.

The result was pretty stunning and easily attracted attention. The picture from the air was from an RC helicopter, but this ad could be seen from airliners coming into Columbus.

Street-level and aerial shots of the Coop’s Paints campaign with Orange Barrel Media, highlighting the immersive scale and clever integration into the urban environment. — Sometimes it takes a bird’s-eye view to see just how wild we went.

The original concept/rendering.

Original concept visualization for the Coop’s Paints building takeover with Orange Barrel Media, showcasing how the bright green spill wraps the facade and pavement. — Hiding construction behind a curtain of nostalgia.

A development company wanted to hide its construction site and represent what was being built. 1:1 scans of the architect's renderings were printed and attached to a frame supported by telephone poles. The picture on the left was the printed facade, the right is the actual building.

Trompe l’oeil building wrap for a restoration site, designed with Orange Barrel Media in Columbus, Ohio. Creates a convincing illusion of historic architecture during renovations. — Hiding construction behind a curtain of nostalgia.

Miller wanted an ad that reflected Columbus. The Columbus skyline was created in Photoshop with images of beer foam.

Columbus: part of the High Life since 1855.

Business First wanted something that displayed its core values in its lobby. With a shift to more digital media, I wanted this to be a throwback to the traditional print days.

Oversized typographic mural for an office interior, designed to highlight company values in a clean, impactful way. Produced in collaboration with Orange Barrel Media. — Big news, big signs. Keeping it visible from every corner.

After our first successful project with Business First, they wanted to create an outdoor installation on their building to celebrate their success.

Big news, big signs. Keeping it visible from every corner.

CONCEPTS:

During my time at OBM, there were MANY MANY concepts that were floated by a client that never see the light of day, typically because of funding issues, project scope, or business goals. These are some of my favorite concepts that I designed.

A lenticular magnet that would show a zit clearing up after the use of an Oxy cleansing pad.

Guerrilla-style car door decals for Oxy, designed to look like acne spots, bringing humor and surprise to everyday parking lots. Executed with Orange Barrel Media. — Parked cars, but make them break out. A playful Oxy stunt with OBM.

An illustration of the Columbus skyline for a local client.

A stylized vector illustration of a generic urban skyline rendered entirely in shades of blue, used as a flexible backdrop for campaign concepts with Orange Barrel Media. — A city of endless possibility. Concept illustration for future OBM campaigns.

A throwback to the old Coor's Light advertising, this featured Columbus in the middle of what could be the Rocky Mountains.

A digital mockup blending downtown Columbus with rugged snowy peaks, designed for Coors Light to visually merge city nightlife with mountain freshness. — Where the Rockies meet downtown. A playful Coors Light concept with OBM.

This was the initial idea for what is now known as the Coop's Paint Ad. I believe this idea was later used in a Nationwide TV commercial. Another idea for Nationwide's typical placement on the Atlas building in Columbus. A throwback to the old Marbolo Marlboro ads.

Building takeover renderings exploring dramatically different campaigns — from a sleek Nationwide vertical wrap to a fiery Marlboro cowboy scene, all imagined for Columbus facades. — Pitch work for OBM: sometimes corporate, sometimes cowboy. Always big.

A quick rendering of a themed Mini Cooper, the concept would be this car would show up, set up a small stir-fry station, and distribute samples of their food.

A whimsical concept featuring a branded MINI Cooper topped with a flaming wok, created to promote Stir Crazy. This out-of-home idea was pitched but not produced. — Cooking up mobile brand moments. A MINI idea that stayed on the burner.

An exploration of what it would be like to have a branded parking garage.

A set of immersive parking garage installations proposed for Mercedes-Benz, turning standard structures into luxury showroom illusions. Included golden elevator interiors, floor-to-ceiling grills, and building wrap facades. — Turning drab garages into dream garages. Concept work for Mercedes with OBM.

Orange Barrel Media

Guerilla Marketing

ROLES

TECHNOLOGIES

CONCEPTS: